""Our focus with this test is learning," OpenAI's blog post read. "We're paying close attention to feedback so we can make sure ads feel useful and fit naturally into the ChatGPT experience before expanding.""
"The ads appear outside of ChatGPT's responses and are clearly labeled as sponsored content. OpenAI says ads do not influence how the chatbot answers questions and that user conversations are not shared with advertisers."
""If you prefer not to see ads, you can upgrade to our Plus or Pro plans, or opt out of ads in the Free tier in exchange for fewer daily free messages,""
OpenAI is testing ads inside ChatGPT for logged-in Free and Go users in the U.S., while paid tiers such as Pro, Business, Enterprise, and Education remain ad-free. Ads appear outside ChatGPT's responses and are clearly labeled as sponsored content. Ads do not influence chatbot answers and user conversations are not shared with advertisers. Ads are selected based on broad conversation topics and user interactions, with restrictions preventing sponsored content alongside sensitive topics like health, mental health, or politics. Free users can opt out by accepting fewer daily free messages or by upgrading to paid plans. Users can disable ad personalization and delete all ads history and data. The rollout is a limited test.
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