"Instead of traditional banner placements or obvious sponsored blocks, Awan described a model where ads appear as clearly labeled sponsored responses that are contextually relevant to a user's query. If someone asks for recommendations for accounting software or running shoes, for example, an advertiser could appear within the response - but in a way that mirrors the assistant's tone and structure."
"Awan emphasized three guardrails: Clear labeling so users understand what is sponsored. Relevance based on the user's current query. No use of private conversations to target ads. In other words, OpenAI is attempting to design conversational ads rather than digital billboards. The broader implication is significant. If ChatGPT becomes a primary discovery interface, ads won't compete for pixel space. They'll compete for trust within an answer. That raises a new optimization question: How do you create sponsored content that feels genuinely helpful inside an AI-generated response?"
OpenAI plans to integrate ads into ChatGPT as clearly labeled, contextually relevant sponsored responses that mirror the assistant's tone and structure rather than appearing as banners. Advertisers can show recommendations directly inside answers when users request product or service guidance. OpenAI enforces three guardrails: clear sponsorship labeling, relevance to the current query, and no targeting using private conversations. Conversational ads will compete for user trust inside answers instead of screen real estate. Google’s approach emphasizes embedding AI broadly with a commerce-first focus, shifting advertising toward predictive commerce engines and discovery within AI interfaces.
Read at MarTech
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