Rory Sutherland, Vice Chairman of Ogilvy UK, brings a wealth of knowledge and expertise to DAIVID as a strategic advisor. His extensive experience in the ad industry is expected to be crucial in the company's global expansion.
DAIVID's suite of solutions empowers marketers to evaluate and enhance the effectiveness of their creative content at scale, cutting through the content-saturated landscape. The platform utilizes advanced technologies like facial coding and machine learning for precise insights.
Sutherland warns about the misuse of AI in creative work, emphasizing the importance of emotional measurement in advertising. He supports DAIVID's approach as a valuable resource for creative individuals combating the trend of technology-driven optimization.
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