Amazon briefly pondered a move to disclose how President Trump's tariffs affect product pricing directly on their listings, which would have been a significant transparency push. However, this idea was met with swift backlash from the White House, branding it as political; Trump stated he quickly resolved the issue with Bezos. Given Amazon's vast product range and reliance on third-party sales, implementing such a disclosure uniformly would be challenging. Nonetheless, the discussion opened up avenues for considering transparency in pricing amidst regulatory changes.
For one exhilarating moment, it sounded like Amazon was about to make a gutsy pro-consumer move.
White House press secretary Karoline Leavitt attacked the idea of tariff disclosure as 'hostile and political,' confirming that consumers bear the cost of tariffs.
An Amazon spokesperson claimed the notion had been under consideration only for the company's Temu-like Amazon Haul bargain store and was 'not going to happen.'
Even if Amazon breaking out tariffs at the point of purchase was fleeting, it was an instructive mental exercise and a powerful idea.
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