NumberEight has announced a strategic partnership with Odeeo, integrating its Affinity Audience solution into Odeeo's in-game audio platform. This collaboration addresses the challenges advertisers face in reaching targeted gaming audiences without personal identifiers. Now, brands can access immersive audio ad formats tailored to engage millions of gamers globally, including lucrative segments like Gen Z and Sports Fans. By leveraging AI-driven audience insights, marketers can create relevant campaigns aligned with major cultural events, providing a respectful player experience that enhances advertising effectiveness.
By combining Odeeo's immersive, measurable audio ad formats with NumberEight's AI-powered Affinity Audiences, brands can now run smarter, audience-driven campaigns that match gaming's energy.
Together with Odeeo, we're giving brands a smarter, privacy-first way to unlock gaming's full potential and connect with the right people, in the right moments.
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