"Google Ads quietly unveiled a tool in October called " Investment Strategy " that suggests short-term tactics to improve performance. Located in the Recommendations tab, the feature shows all campaigns and the impact of various budget changes. Investment Strategy is akin to Google's existing budget simulators, with two main differences. First, it focuses on the next seven days rather than a long-term forecast."
"Second, it's centralized at the account level; bid simulators apply to specific campaigns or portfolios. It displays all budget-restricted campaigns in one view and can run projections accordingly. To launch Investment Strategy, first choose your primary campaign metric: You'll then see the projected impact on your account if all campaigns are unrestricted by budget. Choose which campaign changes are appropriate, as many likely won't apply. The example below showcases the projected changes to "Avg. ROAS" and "Weekly conversion value" from Google's recommendations."
Investment Strategy is a Google Ads tool that presents short-term, seven-day projections of campaign performance and recommended budget adjustments across an entire account. The feature aggregates budget-restricted campaigns in the Recommendations tab and centralizes projections at the account level rather than by campaign. Users choose a primary campaign metric and view projected impacts if budgets were unrestricted, then accept, modify, or reroute recommended spend. The tool supports quick decisions such as allocating an extra $10,000 across campaigns. Performance Planner remains the long-term option with up to one-year projections and custom conversion-rate simulations, while Investment Strategy targets immediate promotional periods.
Read at Practical Ecommerce
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