The TV currency strife continues, and Nielsen is looking more and more like the black sheep.The ratings giant has been trying to stay relevant with promises to add big data to its panel-based measurement via Nielsen ONE, in a nod of recognition to an industry preference.But just days after Nielsen won back accreditation for its panel-based national ratings, it stuck its nose in the air and declared its disapproval of the joint industry committee 's (JIC) new video currency standards, which favor big data over panels.
#back #years #conversation #pretty-good #transaction #unsurprisingly #certification #disagreement #programmers
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