Major news outlets face a crisis as AI chatbots, particularly from Google, reduce web traffic. Google's new "AI Overviews" feature prioritizes auto-generated summaries, pushing traditional links further down. The Atlantic’s CEO warns of potential zero web traffic from Google over time, while significant layoffs at news organizations like Business Insider reflect declining revenues due to these traffic losses. Critics argue that the shift to AI responses poses a serious threat to journalism, despite Google’s claims of still supporting news site traffic.
"Google is shifting from being a search engine to an answer engine," Thompson told the Journal. "We have to develop new strategies."
"The rollout of AI-generated summaries in place of links is a serious threat to journalism that should not be underestimated," said Washington Post CEO William Lewis.
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