As businesses prioritize digital experience, they face challenges in ensuring smooth, available services that lead to conversion. Today's applications, comprising numerous microservices and third-party APIs, complicate Digital Experience Monitoring (DEM). Tool sprawl creates silos and data gaps, preventing tech teams from promptly addressing user drop-offs or friction points. Users now demand seamless, personalized experiences, and failure to meet these expectations can drive them away. The struggle for development teams is amplified by limited visibility into user behavior, leading to time-consuming troubleshooting processes that delay solutions and prompt frustration among users and executives alike.
Ensuring digital experiences are smooth and drive conversion has become increasingly difficult due to the complexity of applications and rising user expectations.
Tool sprawl results in data gaps that slow down detection and resolution, and many organizations still rely on multiple tools, complicating user experience analysis.
#digital-experience-monitoring #user-experience #application-complexity #tool-sprawl #business-challenges
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