"By combining Regit's first-party vehicle data with Blis's unique mix of aggregated real-world movement, telco-derived insights, spending, and digital behaviour data, the collaboration gives automotive brands unmatched precision in reaching the right drivers at pivotal moments in their ownership journey. With drivers becoming harder to reach, smarter targeting is critical. Regit data shows two-thirds of UK motorists are considering an electric or hybrid car for their next purchase, while 76% say they will be less loyal in the low-emission era."
"By bridging online behaviour with real-world actions, this partnership unlocks the ability for brands to reach potential customers based on key motoring milestones, such as purchasing a first hybrid, preparing for a vehicle upgrade or navigating low-emission zones. What's more, the Blis platform layers rich real-world data signals - such as UK-based telco insights alongside aggregated geo and spend data - to create unified audiences, ready for activation on any channel."
Regit combines first-party vehicle data with Blis's telco-derived real-world movement, geo, spend, and digital behaviour signals to enable highly precise driver targeting. Brands can reach drivers at motoring milestones such as buying a first hybrid, planning upgrades, or navigating low-emission zones. Regit insights show rising EV/hybrid intent and declining brand loyalty, underscoring timely, targeted campaigns. The Blis platform builds unified audiences without cookies or personal identifiers and enables activation across channels. Regit's audience platform segments millions of registered vehicle owners by make, model, region, fuel preference, ownership stage, and purchase intent. Campaigns can span new and used sales through aftersales retention.
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