"MrBeast is building out a platform to match creators and marketers, the CEO of the top YouTuber's company said at The New York Times' DealBook Summit on Wednesday. Jeffrey Housenbold, CEO of Beast Industries, said the company was "building a two-sided marketplace in a global creator platform, matching creators with Fortune 1,000 marketers who want to be able to access the creator influencer economy in an efficient way to be able to build demand for their products and services.""
"An early 2025 fundraising pitch deck viewed by Business Insider said the company was exploring a creator marketplace. It described the marketplace as identifying creators that fit brands' campaign goals, facilitating creator campaigns across platforms, and helping creators with monetization, viewership growth, and product launches. MrBeast, whose real name is Jimmy Donaldson, has been expanding beyond his YouTube channel - which has over 450 million subscribers - and into other business lines for some time."
Beast Industries is developing a global two-sided marketplace to match creators with Fortune 1,000 marketers to tap the creator influencer economy efficiently. The envisioned platform aims to identify creators that fit brands' campaign goals, facilitate cross-platform campaigns, and support creators with monetization, viewership growth, and product launches. Beast Industries is diversifying beyond YouTube into consumer products, entertainment, financial services, and a mobile phone company. The company generated over $400 million in revenue last year but incurred losses driven by high media costs and is pursuing cost cuts alongside new revenue lines.
Read at Business Insider
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