"If you're an email marketer trying to deliver messages to the 3 billion Gmail users around the world, more AI in Gmail probably raises your anxiety. That's understandable. We've all seen how AI has upended the work of colleagues in SEO. One of the new features for Gmail is essentially AI Overviews for email. Another feature, AI Inbox, summarizes messages and helps users prioritize tasks and requests."
"Be honest: how effective are you at managing your inbox? We live in a noisy world, and it seems to get noisier every day. Gmail already offers features to help users manage email subscriptions as part of the fight against the noise. That tidal wave of messages means some Gmail users on your email list don't really want to be there; they're just too overwhelmed to unsubscribe. To them, you're adding to the noise."
Google has added Gemini 3–powered AI features to Gmail, expanding AI capabilities beyond Smart Replies and spam detection. New functions include AI Overviews for email and AI Inbox, which summarize messages and help users prioritize tasks and requests. AI Inbox acts as a personalized briefing to surface needed information without reading every message. The influx of AI in the inbox raises concern for email marketers who send messages to three billion Gmail users. Many inboxes are noisy and overwhelmed subscribers may not unsubscribe but ignore messages. Email marketers should focus on subscriber intent, relevance, and reducing noise to maintain engagement as inbox AI reshapes message visibility.
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