Aston Martin's recent advertising campaign for its 2025 F1 challenger car and Vantage Roadster showcases cutting-edge CGI produced in Unreal Engine 5. Critics hail the animations as some of the best in automotive advertising, effectively blending stunning visuals with creative concepts. Directed by Alistair Clark, the projects emphasize the creative liberty granted to the production team, allowing them to innovate with unique elements, like Easter eggs. The challenges faced in creating realistic environments enhance the advertising experience, demonstrating Unreal Engine's versatility beyond gaming into filmmaking and advertising.
The pieces were made by @fuze.studios and Outrun Films, directed by Alistair Clark with additional animation by the automotive CGI and Unreal Engine effects artist @postprocessed and environmental work from @snezhananyc.
With virtually total creative freedom and trust it meant we could really focus on doing something crazy. He even hid a few little Easter eggs in there.
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