Microsoft has decided to shut down its Bing Search APIs effective August 11th, an action that will mainly affect third-party app developers and rival search engines relying on these APIs. The company suggests transitioning to its Azure AI Agents as a replacement, which allows chatbots to utilize Bing's web data. Notably, some major users, such as DuckDuckGo, will retain their access, while smaller entities may not have the same luck. This policy shift comes after years of rising API access costs and aligns with recent antitrust developments concerning Google's advertising practices.
Microsoft has announced the retirement of its Bing Search APIs, effective August 11th, affecting third-party developers and rival search engines that rely on these services.
The sudden discontinuation of Bing Search APIs reflects Microsoft's shift towards integrating its search technology with Azure AI Agents for chatbot interactions.
While major clients like DuckDuckGo will maintain access to Bing APIs post-cutoff, smaller developers will face significant limitations and loss of service.
This move follows a trend of increasing pricing for Bing API access and coincides with ongoing regulatory scrutiny of Googleâs ad technologies.
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