"Import Center: get performance tips (including Microsoft exclusive strategies) right after import as well as an easier way to find and report on imported campaigns."
"Cross-account portfolio bidding: we heard you that you wanted to allow accounts to learn from each other and are thrilled to bring you portfolio bidding across accounts. This is a fast follow on our earlier update enabling seasonality adjustments for portfolio bidding."
"Bidding strategy report gets new metrics: Avg. Target ROAS, Avg. Target CPA, and Avg. Target impression share-all at the campaign, account, and portfolio levels!"
Microsoft Advertising monthly releases include updates to the import center, cross-account portfolio bidding, bidding strategy reports, and custom column conversion metrics. The import center provides performance tips, including Microsoft-exclusive strategies, immediately after import. It also offers an easier way to find and report on imported campaigns. Cross-account portfolio bidding enables accounts to learn from each other by applying portfolio bidding across accounts. This update follows earlier functionality that enabled seasonality adjustments for portfolio bidding. Bidding strategy reports gain new metrics including Avg. Target ROAS, Avg. Target CPA, and Avg. Target impression share at campaign, account, and portfolio levels.
#microsoft-advertising #import-center #portfolio-bidding #bidding-strategy-reports #conversion-metrics
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