Microsoft Advertising Asset-Level Editorial Review, Conversion Delay & More

"Microsoft announced new asset-level editorial review process where Microsoft Advertising will "evaluate each headline, description, and image independently, giving advertisers more flexibility and reducing unnecessary disruptions," the company said. There are new delivery status indicators and targeted notifications, and you can appeal, edit, or remove disapproved assets directly in the platform, streamlining the review process. Also, Microsoft announced Conversion Delay insights. This gives you real-time visibility into how long it typically takes users to convert after clicking on your ad."

"Conversion Delay is built directly into the campaign, portfolio, and goal grids in your in-line reports on the Microsoft Advertising platform, as well as by adding the Conversion Delay column. Microsoft said this enables you to "see exactly how many days it takes to collect 90% of conversions for any selected time range." Callouts for Hotel Price Ads are available globally as of October 2025. Microsoft said, "just like Lodging Campaigns, and support all languages on the Microsoft Advertising platform.""

Microsoft Advertising deployed an asset-level editorial review that evaluates each headline, description, and image independently, adds delivery status indicators, targeted notifications, and allows appeals, edits, or removal of disapproved assets directly in-platform. Conversion Delay insights provide real-time visibility into how long users take to convert after clicking ads for clicks on or after June 1, 2025, and are available in campaign, portfolio, and goal grids plus a Conversion Delay column showing days to capture 90% of conversions. Callouts for Hotel Price Ads rolled out globally in October 2025 and match user language. Microsoft Curate reporting received streamlined navigation and improved on-results adjustments for time ranges, filters, and dimensions.

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