Microsoft Advertising Announces Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals & Much More

"Microsoft Advertising announced a slew of new features including new customer acquisition goals as an open beta, Share of voice (SOV) metrics, Asset group-level URL options and tracking templates, increased Search Theme limit, enhanced asset group import, Content Targeting now generally available, Location targeting improvements and Autogenerated assets in Responsive Search ads. Here is what was announced in a quick bulleted list: New customer acquisition goals is now an open beta for advertisers using purchase goals"

"Share of voice (SOV) metrics: This includes impression share, click share, impression share lost to budget, and impression share lost to rank. Asset group-level URL options and tracking templates: Within PMax asset groups, advertisers can now submit tracking parameters and custom parameters to split up data at the asset group level. Increased Search Theme Limit: PMax campaigns now allow up to 50 search themes, doubling the previous limit. covered here"

"Enhanced Asset Group Import: If your asset group contains images that don't meet the size requirements, exceed the previous 25-image limit, or include auto-generated logos, the rest of your asset group will still be imported. Content Targeting is now generally available: Two options include Placement targeting and Topic targeting Location targeting improvements: expanded and improved location targeting across Microsoft Advertising to make setup smoother and more accurate"

Microsoft Advertising added new customer acquisition goals as an open beta aimed at advertisers using purchase goals. New Share of Voice (SOV) metrics provide impression share, click share, impression share lost to budget, and impression share lost to rank. Asset group-level URL options and tracking templates enable tracking and custom parameters per PMax asset group. The Search Theme limit for PMax campaigns increased to 50. Asset group import is more tolerant of image-size issues, larger image counts, and auto-generated logos. Content Targeting became generally available with Placement and Topic options. Location targeting was expanded and made easier to configure. Autogenerated assets are rolling out for Responsive Search ads.

Read at Search Engine Roundtable