Microsoft Advertising Ad Disapprovals Now On Asset Level & Conversion Reporting Update

"(1) Ad Disapprovals: Ads will now be disapproved at the asset level, not the whole ad. So if one line or image is the problem, the rest keeps running. (2) Conversion Reporting: You can now report the average time it takes for 90% of your conversions to be recorded after a click. Online or offline. John wrote, "Neither are massively headline-grabbing, but both remove friction and bring clarity - especially when you're managing spend across platforms that don't always explain themselves.""

"Ads will now be disapproved at the asset level, not the whole ad. So if one line or image is the problem, the rest keeps running. You can now report the average time it takes for 90% of your conversions to be recorded after a click. Online or offline."

Microsoft Advertising changed ad disapprovals to operate at the asset level so a single offending headline, line of text, or image can be disabled while the rest of the ad continues running. Conversion reporting now includes the ability to measure the average time for 90% of conversions to be recorded after a click, covering online and offline conversions. Both updates reduce operational friction and increase clarity for advertisers managing spend across multiple platforms by isolating problematic creative and providing a clearer conversion delay metric.

Read at Search Engine Roundtable