"Meta will start using your AI chatbot conversations to tune up your social media feeds with more hyper-targeted ads and posts. The tech giant will begin notifying users about this update on October 7 via notifications and emails, saying Learn how Meta will use your info in new ways to personalize your experiences. The new initiative goes into effect later this year on December 16, and there will be no way to opt out."
"That means any time you interact with one of Meta's many AI features, the information you give in that chat will be used to serve you hyper-personalized ads and posts. For example, if you go on WhatsApp and ask for Meta AI's help about a hiking trip, your Facebook feed will be filled with recommendations to join hiking groups, you will suddenly see more Instagram posts from your friends about hiking trails,"
"No topic is off limits for ad personalization except for discussions on religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, or trade union membership, Meta shared in the press release. But the company's track record on AI guardrails is not exactly squeaky clean: Sen. Josh Hawley of Missouri opened an investigation into Meta in August over a leaked report that revealed the company's AI chatbots were allowed to engage in sensual conversations with children."
Meta will use user interactions with its AI chatbots to personalize social feeds and ads across Facebook, Instagram, WhatsApp, Reels, and Threads. Notifications begin October 7 and changes take effect December 16 with no opt-out option. Chat inputs will inform hyper-personalized posts, group recommendations, and targeted ads based on conversational topics. Exempted sensitive categories include religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, and trade union membership. Prior issues include investigations into inappropriate chatbot conversations with minors and reports of chatbot impersonations of celebrities. Meta reports higher ad revenue tied to AI investments.
Read at gizmodo.com
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