The article discusses the functionality of early release features in advertising platforms, which are tested by a select group of advertisers to assess performance before wider implementation. These features are marked with an 'Early Release' label in Ads Manager and allow customization of ad variations. If a feature is deemed unsuitable, it can be rolled back, and affected ads will be adjusted accordingly. When a feature is publically released, the label is removed, ensuring that advertisers are informed of its status.
Early release features are those that are being tested with a small percentage of advertisers to validate performance and suitability before rolling out more broadly, and some features may be rolled back based on these evaluations.
Early release features will be labeled 'Early Release' at the ad level in Ads Manager, and advertisers can preview and customize their ad variations before deciding if they want to opt in to the feature.
If an early release feature is rolled back, the feature will be removed from all active ads. If access to an early release feature is rolled out to the general public, the 'Early Release' label will be removed in Ads Manager and ads using the feature will not be impacted.
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