Meta has initiated legal proceedings against Joy Timeline HK Limited, the developer of CrushAI, over the app’s ability to create sexually explicit deepfakes and its evasion of Meta’s advertising rules. The lawsuit reveals that more than 87,000 ads for the app violated policies on Meta’s platforms. Meta accuses the company of creating numerous business accounts to disseminate these ads, targeting users across multiple countries. This legal action forms part of a larger campaign by Meta to combat non-consensual deepfakes, as demand for such tools increases.
Meta is pursuing legal action against the makers of CrushAI for repeatedly evading its advertising policies to promote sexually explicit deepfake content.
The lawsuit reflects Meta's broader effort to crack down on apps that produce non-consensual sexual imagery, citing over 87,000 violations across its platforms.
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