Meta reports a daily active user base of 3.29 billion across its apps, a slight increase from the previous quarter, indicating steady user engagement.
Meta's Advantage+ automated ad campaigns are said to enhance results through improved behavioral understanding, helping marketers to optimize ad delivery and potentially lower costs.
The company anticipates a full-year 2024 expenditure range of $96-98 billion, primarily due to ongoing investments in Reality Labs, despite the operating losses expected to grow.
Meta is seen as a leader in VR, AR, and AI development, leveraging extensive data and resources, but current projects have yet to generate significant revenue.
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