"Our latest forecast estimates that TikTok generated $12.34 billion in US ad revenues in 2024. Assuming TikTok could lose between 50% and 70% of ad revenues due to a ban, $6.17 billion to $8.64 billion of ad spending could need a new home."
"Morgan Stanley analysts say that Meta will be the 'largest fundamental winner of any TikTok ban' in part due to its existing user base and data set."
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