In an effort to revitalize the dwindling moviegoing experience for younger audiences, Blumhouse and Meta have introduced a new chatbot technology called Movie Mate. Despite the traditional disapproval of phone usage in theaters, the 33% decline in the North American box office since 2019 has prompted a re-evaluation of strategies to attract cinephiles back to theaters. Movie Mate offers real-time trivia and interactive features synced with classic movies, attempting to accommodate the texting habits of teenagers and young adults during films, even during an event screening of M3GAN.
Despite the backlash from cinephiles, Blumhouse and Meta aim to draw audiences back to theaters using Movie Mate, a chatbot syncing trivia to films.
Moviegoing has seen a significant decline, with the North American box office down by 33 percent since 2019, reinforcing the need for innovative approaches.
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