Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three due to issues with Meta's algorithm.
The potential impact of the reported system issue on ad revenue is expected to be evident in Meta's first-quarter earnings forecasted at $36.1 billion.
Cody Plofker, CMO at Jones Road Beauty, expressed concerns about Meta's current state on the 'Operators' podcast, stating 'It's brutal out there. There is something just terribly broken about Meta right now.'
Meta acknowledged technical issues affecting ads but stated that the problems are not widespread and are actively working to address any reported concerns to ensure optimal results for advertisers.
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