Meet Upright Analytics, A Leader Among New Short-Seller Activist Investors | AdExchanger
Briefly

Tech companies often receive very light scrutiny when it comes to their bottom line and in-the-weeds financials, if they demonstrate growth. "This isn't like Kraft Heinz," she said. Those big companies go through the ringer with financial reviews.
I'm always looking for when the narrative is going to fall apart. Whenever the narrative falls apart, or can fall apart, is where I'm looking to strike."
Hedge funds are interested in shadowy content and research firms because they can be a way to get info on companies. Those short-seller accounts or firms infiltrate closed engineering and entrepreneurs' forums online to discover non-public info.
Upright Analytics is unique in the space, though. Owner and standout short-seller Lauren Balik is an actual person who puts her name behind her assertions.
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