LoveJack is a new dating app created by Julia LeStage and Lisa Le that seeks to transform online dating by allowing users to express themselves in just five words. Unlike traditional apps that often emphasize posed photos and elaborate bios, LoveJack focuses on encouraging creativity and concise expression. Users reveal profile pictures only after selecting five words, which could be traits, jokes, or quirky facts. This approach aims to shift conversations away from mundane and superficial interactions, ultimately making online dating more enjoyable and fulfilling.
Kevin Malone from 'The Office' once said, 'Why waste time say lot word when few word do trick?' This reflects the essence of LoveJack.
LeStage and Le decided to create LoveJack after being frustrated with dating profiles that resemble job resumes, saying, 'This is not LinkedIn. Where has the fun gone?'
The five-word constraint encourages creativity and witty conversations, steering conversations away from mundane questions and overused pickup lines.
Inspired by her experience at the Webby Awards and games like Wordle, LeStage believes traditional dating apps emphasize superficial judgments based on appearance.
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