"Our platform can plug in different tools, systems, and AI-powered technologies so you can actually exchange different elements for different industries, different clients and for different targets. The biggest problem now with WPP and Omnicom and Publicis and others is, they say, 'We have best of the best for everyone ... And, well, there's no technology that is good for everyone."
"I don't want to build technology, because what I learned is, by the time you build technology, someone already built 2.0 and 3.0,"
Attivo acquired Hill Holliday and Deutsch from Interpublic Group two years ago and has now placed new leadership in the U.S. Sasha Savic, Anush Prabhu, and Dave Weist will inject media-side expertise and pursue a technology-driven turnaround. The leadership aims to supercharge technological capabilities to operate more nimbly with fewer, smarter people and to assemble a plug-and-play platform that integrates third-party tools and AI rather than building proprietary systems. Attivo has resources to acquire needed technologies and plans to consult existing clients and consultancies to expand its U.S. presence.
Read at Digiday
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