In May 2025, Google did not announce any official ranking updates, yet intense ranking volatility was observed. The company confirmed plans to enhance AI Overviews by linking them to more search results, although click-through rates remain disappointing. Google Search Console introduced hourly data access through its API and potential desktop Discover data updates. Additionally, updates to Search Console and Merchant Center were implemented. Significant changes at Google include migrating off ccTLDs and discontinuing special announcement structured data, amidst ongoing discussions about Google's monopoly status and recent earnings reports.
Google aims to enhance user search experience by linking AI Overviews to more search results, navigating through various features, despite low click-through rates.
The latest Google Search Console updates provide hourly data access and forthcoming changes to desktop Discover, indicating a stronger push for data transparency.
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