As the threat of a U.S. ban on TikTok looms, American brands like Wyze and Outlandish are proactively expanding into international markets, particularly Mexico. With TikTok Shop's recent expansions into countries such as Spain, Ireland, France, Germany, and Italy, brands seek to mitigate risks and explore new e-commerce opportunities abroad. Outlandish reports growing demand, having already onboarded multiple U.S. brands to TikTok Shop Mexico and establishing successful collaborations with local influencers. This strategy helps companies maintain a presence in fast-growing markets while navigating regulatory challenges in the U.S.
U.S. brands like Wyze and Outlandish are swiftly pivoting to TikTok markets abroad in response to looming regulatory threats at home, aiming for growth.
As the U.S. approaches a divestment or ban deadline, brands are taking calculated risks with TikTok Shop in international markets such as Mexico and Spain.
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