The first 100 days of Trump's presidency have left marketers in a state of uncertainty. Faced with chaotic and unpredictable economic policies, particularly concerning tariffs, marketing professionals are questioning how best to respond. Should they pause spending to mitigate risk, or increase spending to maintain market share? Many express a hope that the President will change his mind, as he has done previously, while others prepare for potential negative outcomes amidst the unpredictability. Overall, the atmosphere is one of confusion and anxiety, with an unclear path ahead for marketing strategies.
It's hard for marketers not to get caught in the slipstream of President Trump's economic - specifically on tariffs - policy whiplash.
This feels different because everyone is on that tenterhook of wondering if he'll change his mind at some point.
The thing that's tricky is that whatever is happening might not actually happen, so it's caused us to not believe whatever is happening.
Some marketers and agency execs see that sentiment as a hopeful outcome, while others are planning for the worst - but expecting the best.
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