"Entrepreneur Mark Cuban is utilizing Sora, OpenAI's social media platform, to his advantage. He has permitted users to create AI videos featuring him, which in turn serve as free advertisements for his pharmaceutical company, Cost Plus Drugs. Cuban granted permission last Thursday for Sora users to generate AI videos featuring him. This unprecedented move by a prominent public figure has led to a flood of Cuban-themed videos on Sora."
"As per the report by Business Insider, Cuban expressed his satisfaction with the experiment stating, "I was just curious what people would come up with, and I wanted to experiment with the plug for costplusdrugs.com. So far it's worked out great." Also Read: Mark Cuban Shares His Top Strategies for Protecting Wealth After Hitting Millionaire Status The videos, which portray Cuban delivering catchy phrases about Cost Plus Drugs or exhibiting dance moves, have been amassing tens of thousands of views."
Mark Cuban permitted Sora users to generate AI videos using his likeness, turning user-created clips into free advertisements for Cost Plus Drugs. Permission granted last Thursday triggered a surge of Cuban-themed videos on Sora. Many videos include direct plugs for costplusdrugs.com, catchy phrases, or dance moves, and some have amassed tens of thousands of views. OpenAI CEO Sam Altman and Sora head Bill Peebles discussed the approach on the TBPN podcast. The tactic engages audiences personally, promotes the business without additional advertising costs, and could signal a shift toward AI-driven, user-generated advertising strategies.
Read at Benzinga
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