Magenta Telekom and Readpeak Boost Awareness and Activations with Native Content-Driven Creatives

"Magenta Telekom and Readpeak boost awareness and activations with native content-driven creatives, reaching people as they travel outside of the EU. Roaming charges whilst abroad are always a source of concern when visitors and holidaymakers are travelling outside of the EU. These worries often lead to people avoiding using their mobile data abroad altogether. To combat this, Magenta Telekom introduced travel packages for non-EU countries allowing customers to easily activate these packages online, by phone, or through the MeinMagenta app."

"To highlight this new service, they teamed up with native advertising experts at Readpeak, helping them to: Increase awareness of its non-EU travel packages, but also awareness for non-Magenta Telekom customers. Help travellers to activate the offer online, via call, or via app. Build trust by highlighting the clear cost control and transparency in roaming. Motivate more customers to activate packages before or during their trips."

"The campaign aimed to reach customers who were interested in sharing their holiday experiences alongside finding new things to do while travelling. It was essential to reach travellers at the right moment with inspiring, travel-relevant messages utilising native advertising to explain the product benefits in detail and build trust through relevance and context. Making the offer activation as simple as possible was key alongside implementing a cost-per-engagement model to stay efficient."

"Engagement was measured when users spent at least 8 seconds on the article or clicked on the Magenta Telekom website. This way, results were focused on the importance of real interactions instead of just impressions. Opting for a native approach was fundamental as it allowed the content to be informative and content-led, appearing in editorial environments where it was perceived as more authentic and less intrusive than traditional ads. This approach delivered a deeper product understanding with native formats en"

Magenta Telekom introduced travel packages for non-EU countries that customers can activate online, by phone, or through the MeinMagenta app. Magenta Telekom partnered with Readpeak to increase awareness among both Magenta and non-Magenta customers, simplify activation, highlight cost control and transparency, and motivate activations before or during trips. The campaign targeted travellers interested in sharing holiday experiences and discovering activities while travelling, delivering travel-relevant native content at the right moment. A cost-per-engagement model prioritized efficiency. Engagement was counted when users spent at least eight seconds on an article or clicked to the Magenta Telekom website, focusing on real interactions over impressions. Native formats aimed to appear authentic within editorial environments.

Read at Exchangewire