Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen.This formalises a long-standing partnership between the two companies, bringing together Lumen's industry-leading panel and Avocet's scaled advertising technology.The merger positions Lumen as the industry's leading attention-measurement platform, with the technological and panel capability of realising omni-channel measurement in a post-cookie/ID landscape.
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