Palmer argues against national brokerages entering the mortgage and title sectors, advocating for localized business practices. He emphasizes the importance of personal relationships between agents and local mortgage brokers over centralized call centers. LPT's appeal lies in its scalable model that offers agents various compensation plans. This flexibility accommodates agents at different career stages, allowing for growth through networking. By creating a supportive, diverse brokerage environment, Palmer aims to retain talent and foster long-term relationships within the real estate industry.
I do not believe single-entity national brokerages should get involved in mortgage or title... It's a localized business. The agent should have that great local mortgage broker that I was 20 years ago.
Our model works because of scale... You put 100,000 agents on a single platform, you do not have a revenue problem. You do not have a profit problem on the brokerage side.
What if one brokerage could serve all of them? That's what we built. We call it a brokerage for life.
The idea that a 100% agent can be in the downline of a revenue-share agent is a structural breakthrough that Palmer believes will help LPT grow without high attrition.
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