The new product, which utilises Permutive's 100% addressable Audience Platform, offers advertisers a transparent, privacy-compliant, and future-proof solution for accessing reliable and robust first-party audience segments.
An active campaign on the platform has demonstrated a remarkable 59% higher click-through rate (CTR) compared to broad targeting methods, highlighting the significant impact of utilising high-quality, first-party audience data for precise targeting.
OnTarget empowers brands and advertisers to unlock more insight and targeting capabilities from audiences through Permutive's unique technology, based on interests, behaviors, purchase intent, demographics, personas, and more, without being impacted by changes to third-party cookie deprecation.
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