"The performance-based SSP used ARC to deploy a 'Add Creative ID to List' rule - using just this rule, the SSP was able to automate the detecting and blocking of all under-performing creatives."
"After seven days, if valid activity was detected, creatives were able to re-enter the auction. The SSP saw immediate results after implementing this rule with a 4x improvement in success rate."
"These results were achieved without adding any additional workload and no manual effort needed to maintain the creative quality controls."
"ARC enables partners to integrate their own operational and quality standards into automated workflows, driving stronger performance while retaining full control and transparency."
Adaptive Rules Centre (ARC) is a rule-based optimization toolkit by Limelight Inc. that allows partners to create custom logic for their trading strategies. A performance-based SSP utilized ARC to address issues with empty VAST creatives, which caused revenue loss and delivery reliability problems. By implementing a specific rule to automate the detection and blocking of under-performing creatives, the SSP achieved a 4x improvement in auction success rates and enhanced auction quality without additional workload. ARC supports sustainable monetization and strengthens publisher relationships through automated workflows.
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