"Mark Zuckerberg's Meta makes around 10 percent of its revenue from fake advertisements and blasts 15 billion bogus bulletins into users' eyeballs per day, leaked documents reveal. Reuters reports internal documents expose Meta acknowledging its pages are laced with scams. That 10 percent equates to around $16 billion, according to a document from December 2024. Every day, users are also reportedly exposed to 15 billion "higher risk" advertisements."
"Meta spokesperson Andy Stone told Reuters the documents "present a selective view that distorts Meta's approach to fraud and scams." He added that the 10 percent figure was "rough and overly-inclusive." He added, "The assessment was done to validate our planned integrity investments-including in combating frauds and scams-which we did." He said that fighting fraud is in the best interest of the company and its users."
Meta generates about 10 percent of revenue from fake or scam advertisements and exposes users to roughly 15 billion higher-risk ads every day. That 10 percent corresponds to about $16 billion. Advertisers are blocked only when systems predict fraud with at least 95 percent certainty, leaving many suspicious ads live despite detection. Meta called the estimate rough and overly-inclusive, said the assessment validated planned integrity investments, reported a 58 percent drop in user reports of scam ads over 18 months, and reported removing more than 134 million pieces of scam ad content so far in 2025. A near-miss over Los Angeles was narrowly averted when an air traffic controller alerted pilots during simultaneous takeoffs of ITA AZ621 and American AA4 from runways 24 and 25, bound for Rome and JFK respectively.
Read at The Daily Beast
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