"Kevel, the industry leader in API-based ad-serving technology, announced today (2nd September, 2025) that Haypp Group has launched its retail media capabilities on Kevel's Retail Media Cloud®. A global pioneer in the transition to smoke-free alternatives, Haypp Group aims to transform its digital advertising strategy, leveraging Kevel's platform to strengthen audience targeting and provide innovative ad experiences across its portfolio of e-commerce sites."
""With Kevel's Retail Media Cloud®, we are not just enhancing our advertising operations - we are creating a bespoke retail media network tailored to our mission of offering smoke-free alternatives," said Leon Wharton, global head of retail media at Haypp Group. "The seamless performance on Haypp.com/se demonstrates Kevel's ability to deliver scalable solutions aligned with our evolving goals. This is only the beginning, and we're excited to continue building a smarter, more effective ad ecosystem for our platforms.""
Haypp Group has launched retail media capabilities on Kevel's Retail Media Cloud® to strengthen audience targeting and deliver innovative ad experiences across its e-commerce portfolio. The initial phase went live in May 2025 with display ads on Haypp.com/se, and Kevel now powers all display ad placements across Haypp and Northerner's UK, DACH, and Swedish markets. The partnership aims to scale Haypp Group's ad network and introduce sponsored listings across eleven e-commerce brands in the coming months. Haypp Group served over 1.1 million consumers in 2024 and intends to drive new revenue streams, improve advertiser ROI, and enhance user journeys using Kevel's API-first ad serving technology.
Read at Exchangewire
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