"Skai, the leading omnichannel advertising platform for commerce media, and Kevel, creator of The Retail Media Cloud®, today (6th November, 2025) announced a strategic partnership to give advertisers expanded access to high-growth retail media networks. With Skai and Kevel's strong API-based approach, this partnership will enable retailers to seamlessly scale their monetisation strategies with transparent control over demand sources and performance. This partnership ensures advertisers can continue reaching valuable audiences across the retail landscape through a single, integrated platform."
""Retailers are seeking technology partners that better align with their business objectives and strengthen relationships with brand advertisers," said Matt Vignieri, chief growth officer at Skai. "Our partnership with Kevel gives our customers seamless access to these emerging retail media networks while maintaining the unified workflow, reporting, and intelligence they rely on across Amazon, Walmart, and other established channels.""
"Expanded global reach: Reach new, high-value audiences as premium retailers migrating from legacy retail media providers to Kevel's Retail Media Cloud®, with seamless access, optimisation and measurement through Skai. Unified platform: Manage Kevel-powered networks through Skai, centralising all retail media campaigns and data alongside all other omnichannel investments Early advantage: Be among the first to activate on Kevel's retailers, gaining competitive advantage and performance insights ahead of the broader market. Enhanced performance: Leverage Skai's AI-powered optimisation and Kevel's audience segmentation capabilities to drive better campai"
Skai and Kevel formed a strategic partnership to give advertisers expanded access to high-growth retail media networks. The API-based integration enables retailers to scale monetisation strategies with transparent control over demand sources and performance. Advertisers can reach valuable audiences across the retail landscape through a single integrated omnichannel platform. Combining Skai's omnichannel intelligence with Kevel's customisable ad infrastructure yields better margin control for retailers and improved access to premium retail media inventory for brands and agencies. The collaboration supports retailers migrating from legacy providers, centralises campaign management, and offers early activation and AI-driven optimisation advantages.
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