Stop depending on batch-and-blast. Use incremental innovation to create change. Use customer data to inform email programs. Look for something to fix instead of using the same playbook year after year.
Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox.
We need to turbocharge our path to innovation and greatness. The list of changes marketers must cope with now isn't getting shorter.
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