Apple's pre-ordering feature for iOS apps enables developers to make their upcoming apps available for order before official release, enhancing visibility and user engagement. With a streamlined process through App Store Connect, developers can submit their app for review and, once approved, set a release date—ranging from two days to 180 days in the future. Users can view app features and place pre-orders, with automated downloads upon release. This approach benefits both paid and free apps and can lead to a surge in downloads at launch, supporting developers in their marketing efforts.
"Pre-ordering apps on the iOS App Store allows developers to generate interest and benchmark demand, with potential for significant visibility and downloads upon launch."
"With Apple’s pre-order system, developers can create excitement by allowing users to learn about features and place orders that download automatically on release."
Read at App Developer Magazine
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