Despite inflation fears and global unrest, U.S. digital advertising thrived in 2023, with a 7.3% increase to $225 billion. Channels like CTV and retail media saw double-digit growth.
Challenges from privacy regulations and cookie deprecation impact the digital ad landscape. Yet, brands view digital ads as vital and continue to boost spending to connect with customers effectively.
Video ads surged with a 10.6% YoY growth in 2023, reaching $52.1 billion. CTV and OTT contributed significantly with 42% of the revenue. Retail media networks also experienced a substantial 16.3% revenue increase.
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