Inside the high-wire business of MrBeast
Briefly

The biggest YouTuber, Jimmy Donaldson, a.k.a. MrBeast, is seeking to raise $200 million to enhance his company, Beast Industries, which is projected to be valued at over $5 billion. With plans focusing on consumer packaged goods like his chocolate brand Feastables, which is now rivaling video revenue, the company exhibits high ambitions but has yet to achieve profitability, reporting losses of $200 million. Future developments include new product lines and a mobile gaming division, with an IPO expected within two to three years.
The biggest YouTuber in the world, MrBeast, is raising $200 million to build a bulwark against traditional video revenue through potential multibillion-dollar products.
Despite a staggering projected valuation of over $5 billion, MrBeast's company is still grappling with losses, having lost roughly $200 million in recent years.
Read at The Verge
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