"For more than a decade, AI in advertising has promised transformation. Yet for many marketers, the reality has felt more like automation than intelligence. They've seen incremental optimizations rather than exponential gains. That's changing. Autonomous AI represents a structural shift from systems that optimize after the fact to intelligence that interprets, decides and acts in the moment. It empowers marketers to focus on creativity and long-term strategy."
"Data shows that autonomous advertising, like Quantcast's Audience by Q, drives measurable results. Users of Audience by Q are seeing a median 58% improvement in performance on their campaigns (based on 470 ad sets run during the beta release). But aggregated numbers only tell part of the story. The fundamental transformation lies in how marketers are using AI to unlock performance."
Autonomous AI interprets, decides, and acts in real time rather than optimizing after campaigns complete. It reduces manual optimization workload and allows marketing teams to concentrate on creativity and long-term strategy. Quantcast's Audience by Q demonstrates measurable gains, with beta users seeing a median 58% improvement across 470 ad sets and some campaigns reporting up to 44% better performance versus traditional methods. Aggregated metrics understate the change; the core shift is how AI is being used to unlock performance and strategic headroom. Case examples from Virgin Money and agency mFuse show practical competitive advantages when AI drives audience optimization and workflow simplification.
Read at Digiday
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