Real-time inventory information typically sits separately from sales data. And both flow into a different system than a brand's online media spend data. This makes it nearly impossible to prove a causal relationship between media spend and in-store conversions.
"Brands can use Excel sheets and log into multiple places to try and find the correlation between revenue and sales, but it's really hard to do," he said.
[
add
]
[
|
|
...
]