"Google's Web Guide is an experiment launched in July 2025 that uses AI to organize a user's search results. To try the feature, enable it in Google Labs. Unlike a fan-out (which guesses what additional information is helpful in a searcher), Web Guide analyzes the content of top-ranking pages and groups them by topic. AI then summarizes each category, providing an overview of the pages."
"Organic search results order web pages by ranking signals. Yet searchers cannot easily discern the pages' content type or topics without visiting each one. Web Guide provides a summary, thus implying how Google covers a query. For example, Web Guide groups the search results for "how to build a website" by the following topics: "Comprehensive guides to building a website" "Building websites with no-code builders" "Creating websites with Google Sites" "Website building with Squarespace""
Google's Web Guide launched in July 2025 as an experimental feature available via Google Labs. The feature uses AI to analyze top-ranking pages, group them by topic, and generate summaries for each category. The grouping clarifies content types and topical coverage without visiting each result. The summaries reveal how Google interprets keywords and organizes query coverage. Creators can use the grouped topics to plan content, include relevant subtopics, and identify competitors. Web Guide also surfaces related keywords and alternative terms, such as suggesting "water resistant" and "water shoes" alongside "waterproof sneakers."
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