"AI tools can give us back the greatest gift of all - time. Time to do more strategic tasks, time to experiment with different solutions, time to spend with your client, time to think differently and get creative."
"Generative AI makes you more creative in an agency - it doesn't replace creativity. It's another tool in your tool kit. We can leverage AI to visualise ideas and concepts with lightning speed, while the clients are in the room. That would have taken weeks and months to do previously."
Digital marketers must balance innovative storytelling with heavy operational workloads such as emails, chats, and meetings. Communication and collaboration tools have created information overload, with 68% of workers struggling with work pace and volume. Business leaders are twice as likely to use AI to increase employee productivity. Generative AI can reclaim time for strategic tasks, experimentation, client engagement, and creative thinking. Eighty-five percent of generative AI users report better focus on important work, and 83% report increased enjoyment of work. Generative AI sparks creativity, synthesizes information, and accelerates idea visualization and execution.
Read at The Drum
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