"In the past quarter, for instance, Target has piloted a new store model in Chicago, where it's begun segmenting some stores into more backroom operations and fulfillment for online orders, while high-foot traffic locations will prioritize in-person shopper engagement and on-shelf inventory availability. The company plans a major remodel of its store footprints next year. Best Buy, meanwhile, introduced a third-party marketplace in August for online sellers that carry items not sold in stores."
"Advertisers are friends For big retailers, advertising and retail media isn't just a revenue line - it's a deeply interwoven part of the business and incorporates important outside partners. Take Best Buy. Earlier this year, the chain launched a social media ad-buying extension to its ads business, which it calls Social+. For now, the "social" element is a bit of a misnomer, since the product exclusively works with one partner - Meta's Advantage+ Shopping Campaigns."
Major U.S. department stores are reconfiguring store footprints and operations to balance online fulfillment with in-person shopping. Target piloted a Chicago model that segments some locations into backroom fulfillment while prioritizing high-foot-traffic stores for shopper engagement and on-shelf availability, with a major remodel planned next year. Best Buy launched a third-party online marketplace in August, onboarding over 1,000 sellers and offering roughly 11 times more products than are stocked in stores. Retailers increasingly treat advertising and retail media as core infrastructure, launching new ad products and sponsorship activations with partners like Meta and ESPN.
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