How advertisers are leveraging offline data and transparent reporting to power campaigns
Briefly

from Digiday5 months ago
The way a company uses data can fuel a competitive advantage that is defensible, sustainable, and unique.
Digidayhttps://digiday.com/sponsored/how-advertisers-are-leveraging-offline-data-and-transparent-reporting-to-power-campaigns/
The way data is used alongside vendor technology is now of utmost importance to agencies and brands.
Digidayhttps://digiday.com/sponsored/how-advertisers-are-leveraging-offline-data-and-transparent-reporting-to-power-campaigns/
Cookies are proving to be inaccurate for campaign segmentation and costing advertisers money.
Digidayhttps://digiday.com/sponsored/how-advertisers-are-leveraging-offline-data-and-transparent-reporting-to-power-campaigns/
Read at Digiday
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